Rakuten is one of the top online shopping sites in Japan with more than 200 million products available. Did you know the Super Sale will be happening on Rakuten Japan starting from 4th Sept until 11th Sept?
Shop products of up to half price or even less and save extra with coupons! Massive discounts across all categories including fashion, tech gadgets, beauty, lifestyle and much more! You can also shop Japanese brands that are hard to get locally in Australia on Rakuten!
Table of Contents
→ Rakuten Exclusive Offer
→ Rakuten Japan Super Sale – Key Date
→ Best Deals You Can Shop from the Super Sale
→ How to Earn 10x Points During Rakuten Super Sale?
→ Key Tips on How to Snap Up Half Price Products
→ Shopping Guide : How to Shop Rakuten Japan and Ship to Australia?
I. Rakuten Exclusive Offer
Offer 1: Buy&Ship x Rakuten Japan Exclusive Coupon Details
| Buy&Ship x Exclusive Rakuten Japan Coupon 1 | Offer 1 Details | |
| Promotion Type | Rakuten Japan Shopping Coupon | |
| Validity Period | 2025/09/01 00:00 ～ 2025/09/30 23:59 (JST) | |
| Discount | JPY398 off a single order of JPY3,980 or above | |
| Applicable Shops | Over 50,000 shops on Rakuten Japan | |
| Terms and Conditions | Limited to the first 2,500 eligible orders on a first-come-first-served basis 💡 Each Rakuten user can use 4 times Can be used in conjunction with Rakuten Points and before deductions are made Cannot be used in conjunction with other coupons Vouchers are only valid for Rakuten Japan orders shipped to Buy&Ship’s Japanese warehouse address. | |
| Get Coupon | Click Here | |
II. What is Rakuten’s Super Sale? Key Date You Need to Know
Q: What is the Rakuten Super Sale?
Rakuten Super Sale is the largest shopping event that is held once every 3 months on Rakuten Japan. With over 375,000 half-price products up for grabs across different categories, you’re able to earn up to 10x Rakuten points rebate!
Q: When does the Super Sale starts?
The Super Sale will be starting at 00:00 on Wed, 4th Sept to 23:59 on 11th Sept !
*Japan Local time, 2 hours behind Australia.
💡 Shopping Tips : Don’t forget to join the Super Sale Campaign in order to earn up to 10x points rebate!
II. Best Deals You Can Shop from the Super Sale
Rakuten Fashion Up to 80% off
Rakuten Fashion features over 200 popular official brands, including men’s, women’s, and children’s apparel, footwear, bags, home goods, and skincare products. It’s easy to hit the minimum spend of ¥10,000 on a single order to qualify for the shipping rebate!
We recommend classic Japanese brands such as Freak’s Store, Beams, and LOWRYS FARM, as well as MARY QUANT and more.
New Balance ML725
The Official Store’s Best Selections Are Now Up to 70% Off! Don’t miss out on the retro ML725 sneakers, inspired by IU, along with essential fall/winter apparel and the famous “legendary” insoles!
Local Price：Up to A$180
Rakuten JP Price：A$77（JPY7,480）
BEAMS Logo T-shirt 25SS
The latest 2025 SS release is here! This classic BEAMS logo T-shirt features a simple design with a bold logo print, made from 100% cotton for breathable everyday comfort.
Not available in Australia
Rakuten JP Price：A$49（JPY4,772）Use exclusive coupon
Adidas
As one of our members’ top sports brands, adidas is always a great choice! We’re loving this color-blocked crossbody bag—it’s super versatile and will go with everything!
Rakuten JP Price：A$21（JPY1,980）
BEAMS Logo T-shirt 25SS
The latest 2025 SS release is here! This classic BEAMS logo T-shirt features a simple design with a bold logo print, made from 100% cotton for breathable everyday comfort. Available in versatile colors like black, white, and olive. Grab a few colors and build an effortless casual look!
Rakuten JP Price：A$49（JPY4,772）Use exclusive coupon
Teva Original Universal Women’s Sandals
With a sleek, minimal design, these Teva sandals are lightweight and comfortable—perfect for daily wear or outdoor adventures. Featuring classic nylon straps and adjustable velcro closures, they’re easy to slip on and off while offering great support. The cushioned sole ensures all-day walking comfort.
Rakuten JP Price：From A$35（JPY3,300）
NERUS Pillow
This pillow features fully customizable height from 4cm to 15cm, with a structure that fits the natural S-curve of your neck to relieve pressure and improve sleep quality. Helps reduce neck and shoulder pain and nighttime disturbances.
Rakuten JP Price：A$37（JPY3,490）
Estée Lauder Aqua Charge Serum 30ml
A Japan-exclusive from Estée Lauder’s Aqua Charge series, this serum blends two active ingredients (Rice Extract No.11α + Dipotassium Glycyrrhizate) to enhance skin hydration and calm dryness and redness. The lightweight texture absorbs quickly and suits sensitive skin.
Rakuten JP Price：A$89（JPY8,402）Use exclusive coupon
MYSTERY RANCH HIP MONKEY 2
A compact yet highly functional crossbody bag perfect for daily use, travel, or outdoor activities. Despite its slim size, it fits essentials like your phone, wallet, water bottle, sunglasses, and more. The front zip pocket and key hook keep everything organized and accessible.
Rakuten JP Price：A$73（JPY6,882）Use exclusive coupon
Yunth 100% Natural Vitamin C Serum 28pcs
This Japanese-made 100% natural Vitamin C serum is lightweight, non-greasy, and easily absorbed. Suitable for all skin types, it addresses large pores, dullness, and age spots.
Rakuten Super Sale Discount: A$42 (JPY3,960)
Imabari Towels Quick-Dry Thin Bath Towels 2-pack
This 100% cotton towel, sized at 60cm x 110cm, dries quickly and resists shedding. It’s super soft and fluffy, ideal for drying hair after a shower.
Rakuten Super Sale Discount: $25（JPY2,420）
Japanese Color Con
Japanese Color Con sale, up to 30% off! Choose from brands like Flurry, Olens, Chu’s Me, and Melotte, offering styles from natural elegance to sweet and cute. Find the perfect pair to showcase your charm!
Rakuten Super Sale Discount: A$15（From JPY1,450）
Rachel Wine Mineral Foundation Trial Kit
Includes lightweight mineral foundation, pore-blurring primer, concealer, setting powder, and a foundation brush. Controls oil and lasts 24 hours, perfect for sensitive, acne-prone, and oily skin.
Rakuten Super Sale Discount: A$12（JPY1,240）
💡 Note: Product prices, quantities etc. may change due to sales. All subject to change. We do not own any of the pictures above nor affiliated with the brands mentioned. All credits are due to all of the brands featured in the article unless otherwise specified.
IV. How to Earn 10x Points at Rakuten Super Sale?
Rakuten members will get point rebates after online shopping, each point is equal to JPY1, which can be used as shopping credit online. During the Super Sale event, you get a corresponding percentage of Rakuten points rebate with JPY1,000+ spend in a single transaction at each store!
1 Store >> 1%
2 Stores >> 2%
3 Stores >> 3%
10 Stores >> 10%
*Note：Member can get up to 7,000 points rebate during the event.
For instance, if you’ve spent JPY2,000 in the first store on Rakuten, you can get 20 points. If you’ve spent JPY2,000 in the second store, you get 40 points; and you get 60 points when you’ve spent JPY2,000 in the third store and so on.
⚠️Remember to go on the Super Sale page and click the red button to participate and earn points before you start shopping!
⚠️Remember to go on the Super Sale page and click the button in the red box below to participate and earn points before you start shopping!
V. Tips to Snap Up Half-Price Products!
Tip 1:
Rakuten offers a special price preview on the event page and product catalog to help you prepare for the sale! Click here to preview limited-time 50% off items or directly search for Super Sale, look for items with a black “販売期間前” label and red discounted prices, then be ready to grab your deals as soon as the sale starts!
Tip 2:
If you have no idea what to buy, you can browse half-price items randomly by searching “50%OFF” on the search bar on the page, where products with half-price discounts will be shown. With over 375,000 half-price products up for grabs across different categories – you’ll definitely find something you like!
Tip 3:
If you’re looking for a product from a specified brand, you can enter the name of the product on the search engine, and then click “スーパーSALE Half Price” in the left column, and the page will display products with half price discount.
💡We recommend that you check the items you want in advance and add them to your “Favorites” so that you don’t miss out on the Super Sale. Visit Rakuten Japan now to snap up half-price products!
VI: Shopping Tutorial: How to Shop Rakuten JP & Ship to Australia
Step 1
Go to Buy&Ship website to log in or register as a member.
Step 2
Fill in your first and last name, email address and set your account password. Click “Sign Up” once details are completed.
Step 3
Browse on Rakuten Japan to pick your favourite item, you can add item into your cart or checkout immediately.
Step 4
Go to your shopping cart, select “茨城県 (Ibaraki Prefecture)” as the shipping location from the upper right corner.
Check and make sure correct items are added into cart, and proceed.
Step 5
Sign into your Rakuten account. If you’re not a Rakuten member, you can register as a member below by filling in the form.
Step 6
Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buy&Ship member centre and select “Japan” to view the information of Buy&Ship’s Japan warehouse.
In the name session, please enter your name and Buy&Ship membership number (e.g. AUXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.
Step 7
You can choose whether to register as a member on Rakuten. If you don’t want to register, you can click the second box “楽天会員に登録しない”.
It’s highly recommended to register as a member if you shop often on Rakuten as you can save payment and shipping details on your account for faster checkout next time, and earn points!
Set your password if you proceed with registration.
Step 8
Proceed onto payment page, fill in your credit card information to settle the payment, and then click “次へ”.
Step 9
Confirm your order information, and then click “OK” (the red box shown). You’ll receive email confirmation once order is submitted.
Step 10
Once you’ve received a shipping notification email from Rakuten, go to your member centre and declare the shipment on Buy&Ship to receive your package as soon as possible!